What Martin Holland Can Do For You….

 

Marketing and Promotions

Monthly, Quarterly and Yearly Advertising Plans designed to meet specific goals for your company.

Grand Openings, Special Events, and Political Campaigns

Media Planning and Placement

Media Research and Recommendation
We help you determine what you should do with your ad budget, and who can provide you with the best prices and effectiveness.

Budget Implementation
We want to help you, not bust the piggy bank. We work within YOUR budget parameters, and only after your final approval of the advertising plan.

Buying and negotiation for all broadcast, print and digital advertising
We meet with all reps from all media – newspaper, periodicals, radio stations, TV stations, billboard companies, digital companies and printers – so YOU don’t have to. We negotiate rates based on the buying power of a million-dollar ad agency, not just one client.

Complete Graphic Services

Name Creation, Logos, Signage and Complete Branding Packages
(i.e. Photography, Color Schemes, Fonts, Business Cards, Letterhead, Envelopes, Brochures, etc.)
What do you want your logo to say about you? It’s your image, and you only have one chance to make a first impression!

All Design Necessary for Billboard, Newspaper, Direct Mail, Periodical, Interactive, Digital, Trade Show Booths and Promotional Advertising.

TV, Radio, Print, Websites, Social Media and PR

Concept Development
Copy writing
Typesetting, Design and Layout
Voice overs
Direction and Production of Television Commercials
Website Design and Implementation
SEO and SEM Packages
Face Book, Twitter and Blog Design/Implementation
Press Releases-Copy writing, Deployment and Follow-up
Media Relations and Crisis Communication
Event Coordination

Web Design & Development 

A website should be a natural extension of a company’s brand.  The look, feel and standards of the company should be familiarly obvious throughout the online experience. Every page needs to consistently express the essence of that company’s image.  Our talented designers have created, built and maintained websites for a diverse variety of companies.  After we’ve gained enough insight into you and your business, we can map out the site’s organizational structure and programming pathways, so the site’s functions will fulfill your goals.  Then, we proceed with creative development–photography, copy writing, video production and publishing–for just the right presentation.  We will over see database management, and implement creative or structural upgrades as your site evolves.

Digital Strategy

A creative website is a great start, and should be a vital part of a larger plan.  A Digital Strategy is a key master plan that defines every aspect of your online presence.  It’s based on research of your company’s characteristics, an analysis of the competitive landscape and knowledge of all the available channels of digital communication.  We’ll help you define your company’s vision for a digital marketing game plan, and how to technically achieve it.  Like any general marketing strategy, it should focus on identifying opportunities and challenges in which online assets and a solid engagement platform can provide valuable solutions.

We successfully plan, analyze, recommend and implement multi-channel digital marketing strategies to meet your specific marketing goals.  We create marketing and communication plans which can integrate web, email, mobile, gaming, social and traditional advertising.  We develop solutions to meet your brand objectives, based on current consumer insight and data.  Part of our job is to spot trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO, Targeted Network, Face Book, Twitter and other strategic platforms.  We help cross-functional teams and clients evolve ideas to bring together brand goals, retailers’ objectives and consumer desires.

How do we create a Digital Strategy for your business?

  • First we perform a comprehensive analysis of your company, business model, overall marketing strategy and your existing digital initiatives.  Working together, we’ll define short- and long-term goals…..and uncover the tactics necessary to achieve them.  Meanwhile, we’ll begin compiling a list of performance indicators that will help gauge the success of our efforts.
  • Next we’ll determine opportunities and challenges where digital assets can provide a better solution.  This usually starts with assessing your customers’ unmet needs and identifying processes that need improvement.  Integration of digital programs is crucial for the success of your transaction to the next level of marketing.  We make sure your Digital Strategy considers the best ways to do this in every category-data management, CRM, public relations, social marketing, corporate communication and more.
  •  In the implementation phase, we provide vendors and resources for the application of all your digital efforts.  By providing our dedicated project management and strategic oversight, we make sure you have the best experience possible-from the first meeting to project completion.  We’ll be at your side, every step of the journey.
  •  Once your plans are in operation, we support you with ongoing analytics and improvement.  This includes monthly social media reports and quarterly search engine optimization reviews at Bold and Loud, a leading-edge provider of digital measurement.  You need to know the exact return on your investment in all digital marketing, and this information will help us continually improve your Digital Strategy as your online presence evolves.

We Create ALL That is Necessary to Implement Your Advertising – Your Look, Your Needs. 

 
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